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 What's it like to work at the credit union? How are members and their needs perceived? What do the people working at your credit union value and believe? Does everyone understand and embrace your branding messages? CUltureCheck is a powerful, rare chance for front-line staff to be completely open about what's really happening in the branches and on the phones. You'll learn about the triumphs, and also about the large and small issues that may be getting in the way of great member service, and how to fix them. Most importantly, CUltureCheck is an opportunity to gauge, understand, and build the alignment between the credit union's culture and its branding and stated mission. It's also a way to find out what's actually unique and true about your credit union, and begin to communicate that message in ways that will resonate with members, potential new members, and staff. |
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