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What is CUCheck?

How Does CUCheck Work?

CUltureCheck

BrandCheck

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What is CUCheck?

CUCheck is a unique online focus group process that allows respondents to communicate what they really believe and value - openly, honestly, and in their own words. Created specifically for credit unions, the CUCheck process provides vital emotional intelligence about the feelings and values that motivate staff, members, and potential members.

CUCheck can be used to explore many of the most difficult questions and issues that affect credit union strategic planning - each CUCheck online focus group is custom tailored for the credit union and the situation.

Here are a few examples of how you can use CUCheck:

• Assess the effects of planned or effective credit union changes, such as: Mergers, Charter Changes, Name Changes, etc.
• Gauge perceptions of your competitors.
• Form a better understanding of the values and motivations of the younger members - the credit union's future.
• Guide product development by learning what members value most.
• Repeat CUCheck after several months to gauge the impact of branding, service.
• Gather the information needed to develop and drive a true service and sales culture.

Two specific focus groups are also offered: CUltureCheck is designed to elicit a complete, honest view of the internal culture at your credit union, while BrandCheck is aimed at understanding the feelings and values of members.

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